Oct 31, 2016
Koka Sexton, former head of social media strategy at LinkedIn, contributor to LinkedIn the Sandler Way, and new Director of Social Strategy at Sandler Training shares his thoughts about how to succeed at using LinkedIn.
In this podcast, you will learn:
- How to change your attitude about LinkedIn
- The key behaviors of top-performing salespeople
- Top techniques for social selling success
- Koka Sexton's definition of success, biggest failure, and favorite Sandler Rule
The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.
- Learn more about Sandler Training at www.sandler.com.
- Get the Linkedin the Sandler Way ebook for free!
- Register online now: https://www.sandler.com/summit
1)CHANGING ATTITUDES. LinkedIn represents a different way to approach people who maybe in the past would be imposible to get in touch with by piramidal structure, assumptions.
- Attitudes means alttitude.
- We need to anticípate that buyers has not time to attend multiple phone calls and emails by traditional way.
- How could we achieve what we need to achieve and reforce my mind with possitive statements.
- This platform can transform people life´s.
- We need to usemore the social media to connect people and find common opportunities,
2)We need to learn and develop our perseverance using this tool.
We can succed once we lear how to measure our process and commitment during this social media way to connect with people,
We need to engage to develop this tool efficiently.
It helps to create, boost and stablishing a reputation in the industry,
Your profile needs to Project your reality and what can you do to help customers,
My profile speaks only about me or add value to the customer?
To develop a networking philosophy by written,
3)TOP TECHNIQUES TO USE LINKED IN.
Place to connect and engage with other decisión makers, peers others.
Primary social network,
Demographics and context for the platform as the world largest social network in your industry,
To still active on the platform,
4)KS-SUCCESS MEANING, BIGGEST FAILURE AND FAVORITE SANDLER RULE.
Success. Identyfing a goal and achiving it. Big goals and small goals. Sucess is contagious.
Attitude is a key,
Connections to be more succesful,
We need to evaluate and qualify who are we connected to,
What is the value of connections that I accept or market?
Engage with people updates,
Important:
To connect with the right people,
Share valuable information,
Engage with my network,
Social interaction; like, commenting, reforcing that we are attending and creating a relationship,
Social is multi-dimensional from people aspects,
SOCIAL CAPITAL: Connection Philosohpy: We need to have some kind of process to connect people,
Thanks,
Good insight-- I like the comment about Attitude- Find ways to be successful and optimistic and inspirational. Work on profile to focus on the value it brings to contacts.