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How to Succeed Podcast

The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com/sell for more information.
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The How to Succeed Podcast is brought to you by Sandler Training, the worldwide leader in sales, management, and customer service training. Find more information about Sandler Training at www.sandler.com/sell.

You can also subscribe in iTunes, Google Play, and your favorite podcast app!

Sep 4, 2018

David H Sandler, our belated founder, shares his thoughts why to choose sales as a career and how people are motivated. Learn the attitudes, behaviors, and techniques of top performers, who have a reason to succeed.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Sep 3, 2018

David Wendkos, Sandler trainer, shares his thoughts about going beyond surface issues and getting to the heart of the matter. Learn the attitudes, behaviors, and techniques of top performers, who can discover what is below the surface. 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Aug 31, 2018

Lori Logue, Manager of Customer Success at Evernote, talks about how Evernote business can help you share notes with Salesforce and collaborate across the sales and delivery teams. Learn the attitudes, behaviors, and techniques of successful notetaking in business.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Aug 27, 2018

JB Andrews, Sandler trainer, shares his thoughts about personal and professional growth and how to get outside your comfort zone. Learn the attitudes, behaviors, and techniques of top performers, who get comfortable with being uncomfortable. 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Aug 24, 2018

Dave Mattson shares his thoughts about the new Leadership for Organizational Excellence training program by Sandler. Learn the structure and methodology to create real, lasting, positive change in your organization.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Aug 23, 2018

In this bonus episode, we go back to the 1990's and a training session instructed by David H Sandler, our belated founder. He talks about how to keep a sales journal that will improve your attitude and behavior that will lead you to success. This one is important! Listen closely...

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Aug 20, 2018

Dean Langfit, Sandler trainer from Akron, OH, talks about how to motivate, hold accountable, and coach your team. Learn the attitudes, behaviors, and techniques of today's top managers.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Aug 17, 2018

David Mattson, President and CEO of Sandler Training, shares a quick audio blog about touch calls. How do you keep in touch and check in with your prospects and clients?

Learn the top strategies for checking in and how to conduct a touch call that moves the sales process forward.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Aug 13, 2018

Sharlene Douthit, Sandler trainer from New York City, returns to talk about building rapport with clients and prospects. Learn the attitudes, behaviors, and techniques of top salespeople, and learn how to incorporate them into your next sales call. 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Aug 10, 2018

Dave Mattson shares his thoughts about how to handle new people entering the sales process and how to handle new decision-makers. Learn the attitudes, behaviors, and techniques of top salespeople and how they deal with new players. 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Aug 7, 2018

Mike Montague, VP of Online Learning, shares his thoughts about success in a new audio blog. These demotivational lessons are designed to show you how to succeed without motivation. This podcast is all about taking personal responsibility for your own success and taking action.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Email Mike at mike.montague@sandler.com

Aug 6, 2018

Sandler trainers and new authors, Marcus Cauchi and David Davies, join us to talk about selling through retails, distributors, reps, and other third parties. Whether you are currently using other channels to sell your products or services or you are exploring new channels, you should listen to these two experts and read their new Sandler book.

Click here to buy the new book, Making Channel Sales Work. 

A concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.

Create a World-Class ­Third-Party Selling Program!

Channel sales is selling that takes place by means of any third party. Sales completed through value-added resellers, partners, systems integrators, independent representatives or agents, licensed distributors, and franchisees are all examples of channel sales. Many companies operate under a channel-sales model without ever having heard of the term!

Regardless of what it’s called, this model presents both special challenges and special opportunities. Whether you are an early-stage venture or a small vendor of products, intellectual property, or services looking to build your footprint quickly and reliably; whether you already have a channel process in place and you want to improve or revitalise it, or you are aiming to create your ­ first channel program from scratch; whether you are working with a group of independent agents or you are looking to build a franchise operation from the ground up—this book has been written with you in mind.

Click here to buy the new book, Making Channel Sales Work.

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The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Aug 3, 2018

Dave Mattson, President and CEO of Sandler, shares his best practices for honing your talk tracks. Learn how to write, practice, and deliver your talk tracks for each part of the sales call.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Jul 30, 2018

Jim Marshall, a long-time Sandler trainer from Florida, joins the podcast to talk about how first-time managers can be successful at coaching their direct reports. Learn the attitudes, behaviors, and techniques of great leaders, and learn how to incorporate them into your new management position. 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Jul 27, 2018

Dave Mattson does another Selling the Sandler Way audio tip. This time he shares his thoughts and secrets to dealing with price concessions and other negotiation tactics from buyers during the sales process. Learn how to succeed at negotiating concessions to your proposal.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Jul 25, 2018

In this special retro-edition, we go back to the early 1990's with David H Sandler as he explains the antenna you need for the sales profession. David Sandler talks about how to keep your eyes, ears, and mind open to new sales opportunities. He even shares a quick line for how to start a sales conversation on the golf course!

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Jul 23, 2018

Jeff Schaffner, Senior Business Developer at Acro Media Inc and host of the Exploring Ecommerce podcast joins Mike Montague to talk about how to succeed at ecommerce. Is digital disruption threatening your business model? Learn how to lean into and succeed in ecommerce with the creators of Sandler.com and our online shop.

Click here to listen to Mike Montague, VP of Online Learning at Sandler, on the Exploring Ecommerce podcast.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Don't forget to subscribe and leave us a 5-star review in iTunes!

Jul 20, 2018

Dave Mattson shares his thoughts on sales leadership and how to build a culture of continuous improvement through role play. This Selling the Sandler Way take is a great listen before your next sales meeting.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Jul 17, 2018

What if Sandler Training wasn’t about sales, management or customer service? What if it wasn’t even about communication skills or learning how to succeed? What would it be about?

Could it be about changing or even saving lives?

At Sandler, we talk a lot about finding and fixing pain. Sometimes pain is physical and real, and sometimes is emotional or even imagined. But what we know for sure is that PAIN is a very strong motivating force, and most people will do anything to relieve it.

That’s why we learn questioning strategies like the Pain Funnel, a proven set of questions designed to help people realize and deal with their pain. Most of the time in sales, we uncover surface problems or business reasons, but sometimes it is personal and emotional. And that is when it is real pain.

We recommend you memorize the Pain Funnel questions because the right questions might save your life or someone else’s… This is a true story from one of our clients.

“I got a text message yesterday from my children’s mother saying she was going to end her life. I called her immediately, and she answered in tears stating that she had lost her children, lost her love, and was done with life.

My initial response without forethought was to fall back on my sales training, I asked “What do you mean, tell me more about that, please.” She responded saying her life was over. I asked, “What you mean and how long has it been that you have been feeling this way?”

She told me that ever since she had left me and the children, she had been addicted to prescription narcotics and in an abusive relationship. By this time, I am in my vehicle racing to her home. I asked her, “Since this realization, what has she tried to do to get help or leave?”

She responded saying she had tried to stop using and tried to leave her lover many times. I told her clearly this has failed to work, and she agreed. I asked her what it has cost her?

She then told me that this has cost her, her family, children, and life… With a lump in my throat I asked her what she was feeling coming to this realization.

By this time, I had arrived at her house and was going to find her. I found a beaten woman who was in the process of ending her life. At this point, I pulled my wallet out and showed her a picture of my beautiful 6-year-old son and my amazing 13-year-old daughter… and asked her, “Are you going to give up on them? And are you done fighting?”

At that point she dropped what she had in her hands and allowed me to call for help. Less than 24 hours later, she is on a plane to Colorado to a treatment center for addiction and spiritual healing.

The skills you teach far surpass sales… You teach how to meet people where they are and to get the root of issues and pain. I thank you, I fully believe without the questioning skills you have instilled in me, I would not have had the clarity to get through to her and my children’s mother may not be here.”

We hope you never need them for this reason, but we will leave you with one question. How good are your questioning skills?

 

_____

 

The How to Succeed Podcast is a public and free podcast from Sandler, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Jul 16, 2018

Sharlene Douthit joins the podcast for the first time to talk about employee retention. Learn the attitudes, behaviors, and techniques of great leaders, and learn how to incorporate them into your culture to stop turnover and keep valuable employees. 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Don't forget to subscribe and leave us a 5-star review in iTunes!

Jul 13, 2018

Sean Coyle, Sandler trainer, prospecting expert, and David H Sandler Award winner talks about how to lower defensive walls and build rapport quickly in a sales call. Learn the attitudes, behaviors, and techniques of master salespeople and prospectors who can quickly and easily build trust with their prospects.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Don't forget to subscribe and leave us a 5-star review in iTunes!

Jul 9, 2018

THE BIGGEST NAME IN SALES AND BIGGEST NAME IN MOTIVATION TEAM UP

Sandler Training And Ziglar Inc. To Share Strategic Resources

In this episode, you will learn about legacy from Tom Ziglar, CEO of Ziglar, Inc. and co-author of Born to Win with his father, Zig Ziglar. Tom shares his thoughts on the attitudes, behaviors, and techniques of building a legacy and life worth living. Tom also talks about the new Sandler/Ziglar strategic alliance.

Owings Mills, MD – Sandler Training and Ziglar Inc., two of the major players in the training world, have formed a strategic alliance to share resources.

As the leader of the global sales training market, Sandler Training has 250 offices worldwide, with professional trainers providing more than 450,000 hours per year of instruction in 23 languages. 

Ziglar Inc. has been a leader in the motivational and business space for over 40 years. Zig Ziglar, the founder of Ziglar Inc., has influenced approximately a quarter of a billion individuals, and his son, Tom, carries on his legacy today.

The strategic alliance with Ziglar Inc. enables Sandler Training to offer additional courses, as well as enhancing already existing programs, to their clients. The Ziglar content focuses on attitude, which fits well with Sandler’s proprietary BAT program (Behaviors, Attitudes, and Techniques). Likewise, Sandler Training will bring Ziglar Inc. more into the corporate arena by allowing the company to offer specific Sandler courses to Ziglar clientele. 

Years of mutual respect and admiration for each other’s successes has led to this alliance. “We realize and appreciate the impact Sandler’s had on the corporate world,” says Tom Ziglar. “So we want this alliance to help bring the Ziglar message into the corporate world.”

A driving force for these companies to align began with the idea that millennials are often unsure of what career path they want to go down. Ziglar’s motivational content mixed together with Sandler’s sales training techniques ensures a millennial’s success. “Our combined offerings create a powerful learning path for millennials as well as all levels and generations throughout an organization,” says David Mattson, President and CEO of Sandler Training.

The proven and timeless principles of David H. Sandler and Zig Ziglar continue to drive success for companies and individuals, and both Sandler and Ziglar have demonstrated the ability to transfer those proven and timeless principles into today’s ever-changing and evolving business landscape.

“I love that the biggest name in sales joins the biggest name in motivation,” Ziglar emphasizes. “The corporate world needs what Ziglar has and Sandler is the world leader in helping corporations achieve their revenue goals, which enhances our offerings.”

Sandler Training is known in the industry for its techniques and skills with sales training while Ziglar Inc. is recognized specifically for the attitude portion of effective leadership training. Mattson states, “if you can meld those two together, it’s just a winning combination.”

Jul 6, 2018

Brandon Bruce, Co-Founder of Cirrus Insight, joins the podcast to talk about the modern seller. How do you leverage technology and data to become a better seller?

Learn the attitudes, behaviors, and techniques of today's top sellers.

Cirrus Insight is a plugin for Gmail and Outlook for salespeople. It's an all-in-one sales productivity platform with world-class Salesforce integration. It was #41 on the Inc. 500 list of fastest-growing companies in 2016.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Don't forget to subscribe and leave us a 5-star review in iTunes!

Jul 2, 2018

Tina Phillips joins the podcast for the first time to talk about improving your listening skills in sales and in your personal life. Learn the attitudes, behaviors, and techniques of great listeners, and learn how to incorporate them into your conversations. 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Don't forget to subscribe and leave us a 5-star review in iTunes!

Jun 29, 2018

Learn how to engage and partner with gatekeepers to get to more decision-makers. Sean Coyle is Sandler's prospecting expert and host of the online course. In this episode, Sean talks about the attitudes, behaviors, and techniques of top sellers and how they interact with gatekeepers and admins. 

Enroll yourself in Sandler's new No-Pressure Prospecting course in the Sandler Shop

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Don't forget to subscribe and leave us a 5-star review in iTunes!

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