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How to Succeed Podcast

The How to Succeed(TM) Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at www.sandler.com/.

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Jan 30, 2017

Ermine Amies, a Sandler trainer from Norfolk, UK, shares her best practices for making the most out of trade shows, events, exhibitions, and conferences. This is a great listen as we get closer to the Sandler Annual Sales and Leadership Summit and further into trade show season. Learn how to take advantage of pre-work,...


Jan 23, 2017

Troy Elmore, a long-time Sandler Trainer from Houston, shares his thoughts on attitudes, behaviors, and techniques for earning more money. Earning what you are worth starts with determining what you believe you are worth. He also shares thoughts about turning dreams into plans and surrounding yourself with the...


Jan 16, 2017

Lynn McInturf, a long-time Sandler trainer from Cincinnati, shares her thoughts about how to set up-front contracts for what will happen next in a sales call, business meeting, or at home with your children. No matter who you are interacting with setting expectations about what will happen next is an important part of...


Jan 9, 2017

David Mattson, President and CEO of Sandler Training, and 4-Time Best-Selling Author, talks about his fifth book, Sandler Rules for Sales Leaders. The book is on sale now at https://shop.sandler.com/books/sandler-rules-sales-leaders

Dave talks about the attitude, behavior, and techniques of successful sales managers as...


Jan 2, 2017

Andy McCreadie, a long-time Sandler trainer from the UK, shares his thoughts about how to sell at a premium. He talks about the conviction needed to ask for a higher price, and the up-front agreement you can use to set yourself apart from the competition. This is a preview of his upcoming talk at the 2017 Sandler...