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How to Succeed Podcast

The How to Succeed Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at

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Mar 27, 2023

In this episode, we sit down with Stephanie Paul to discuss the magic of the story and how to use it to engage and influence any audience. Stephanie is an author and speaker coach who coaches executive sales teams, TEDx speakers, fundraisers, and other experts on how to become better storytellers and presenters. She...

Mar 22, 2023

This episode features Brad Ferguson as our guest. We talk about how to create a 30-Second commercial successfully. Brad advises salespeople to target their ideal clients and specify the issues that others are facing that they can resolve. He challenges them to consider what they provide the market and how they vary from...

Mar 7, 2023

How To Accurately Track & Measure Your Sales Success


In this episode, we sit down with Jennifer Smith, CEO and founder of Scribe, an automatic process documentation software. We discuss how people should go beyond simply looking at revenue when tracking sales success and instead focus on three levels: the number of...