Aug 15, 2022
By understanding the buyer's journey, businesses can create marketing strategies that are tailored to each stage of the process. By providing helpful information at each stage, businesses can build trust with their potential customers and ultimately drive sales.
Get the Sandler book, How to Sell to the Modern Buyer, in the Sandler Shop, Amazon, or Kindle.
Jeremy Thomson will help us understand the buyer’s journey through these topics:
00:00-00:40 Intro
00:50-02:47 What is the buyer’s journey all about?
02:55-07:00 Common misconceptions about sales and marketing
07:07-09:50 Marketing to buyer’s journey
09:52-11:57 Learning how to treat buyers differently throughout sales and marketing funnels
11:58-17:22 Marketing qualified leads vs. Sales qualified leads
17:28-22:16 Tips and tricks for understanding the buyer’s journey
22:18-23:35 Best advice from Jeremy about the buyer’s journey
23:43-28:54 Q&A with Jeremy Thomson
Find him at: https://www.linkedin.com/in/jeremywthomson/
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