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How to Succeed Podcast

The How to Succeed Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at www.sandler.com/.

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  2. How to Succeed at Becoming an Inbound Organization

How to Succeed at Becoming an Inbound Organization

Jun 20, 2022

Mike Montague interviews Todd Hockenberry, author of Inbound Organization and a HubSpot partner, on How to Succeed at Becoming an Inbound Organization.
 
Find Todd and the book at: https://www.inboundorganization.com/ 
  • The best attitude, behavior, and technique on how to sell to succeed at becoming an inbound organization
  • Everyone in the organization is part of inbound marketing
  • If you can’t keep good employees, check your culture
  • If your employees aren’t happy, they won’t treat your customers well
  • If you don’t like being marketed in a certain way, why would you market to others that way?
  • The way you think is really your product
  • Use technology to engage, not to hide
  • The experience IS the relationship
  • Map the journey with your clients
The How to Succeed Podcast is a public and free podcast from Sandler.
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