Apr 26, 2021
interviews Michael Coles on How to Succeed at Getting Tough.
Michael J. Coles, the co-founder of the Great American Cookie
Company and the former CEO of Caribou Coffee, did not follow a
conventional path into business. He does not have an Ivy League
pedigree or an MBA from a top-ten business school. He grew up poor,
starting work at the age of thirteen. He had many false starts and
painful defeats, but Coles has a habit of defying expectations. His
life and career have been about turning obstacles into
opportunities, tragedies into triumphs, and poverty into
The best attitude, behavior, and technique on how to succeed
at getting tough
Why Michael says it’s Time to Get Tough - TTGT
Take risks early in your career
Hope for the best and plan for the worst
It’s okay if you forget the oven mitts...once
A mistake Michael made his first day as CEO of Caribou
Before you figure out how to do more, figure out what you’re
Michael’s definition of success and a challenge he had to
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