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How to Succeed Podcast

The How to Succeed Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at

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Jul 4, 2022

Mike Montague interviews Mike Cunningham, national sales manager at Gill Athletics, Sandler client, and podcaster, on How to Succeed at Podcasting for Business.
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  • The best attitude, behavior, and technique on how to succeed at podcasting for business
  • How podcasting can help your relationships with your clients
  • The right reasons to get into podcasting
  • Don’t get caught up in the numbers
  • Be consistent, but define what consistent is for your podcast
  • Post sell when you finish the podcast
  • Ask for referrals
  • Help them get referrals from you as well
  • In interviews: 30% is your talking and 70% is them talking
The How to Succeed Podcast is a public and free podcast from Sandler.
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