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How to Succeed Podcast


The How to Succeed Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at www.sandler.com/.

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May 29, 2023

In this episode, Jeff Stasiuk talks about the significance of writing effective field copy that can grab people's attention and lead them toward the sales funnel. 

He shares how some people make the mistake of being too forceful and aggressive, and that there's a need for sales copy tools that can guide potential customers smoothly towards the end of the funnel, which is making a purchase.

So, if you're interested in learning about effective sales and retention copy, then this video is a must-watch!



Timestamps:

  • 0:00:02  How to Write Field Copy That Captures Attention and Gets People Into Your Funnel
  • 0:02:32  The Benefits of an Abundance Attitude in Modern Business Processes
  • 0:04:28  The Power of Attitude in Modern Selling: How to Develop the Right Intent and Mindset
  • 0:08:19  Conversation Summary: Doing Business with the Right Message at the Right Time
  • 0:12:39  15 Tips for Writing Effective Sales Copy
  • 0:14:27  5 Tips for Personalizing Your Communications
  • 0:16:14  Sales Tips and Tricks for Developing the KLT Factor
  • 0:20:50  Establishing Belief in Your Messages
  • 0:22:31  Unlocking the Power of Sales Enablement Copywriting
  • 0:24:04  The Benefits of Mentorship: AI Copywriting and Biggest Regrets
  • 0:27:21  Tips for Leveraging AI to Enhance Your Copywriting



Key highlights:

When it comes to sales and advertising, the discussion centers on the significance of having the appropriate message for the right person at the right moment. This entails recognizing each potential customer's position in the sales funnel and customizing the message for each one. 

 

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