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How to Succeed Podcast


The How to Succeed Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at www.sandler.com/.

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Oct 24, 2022

How to Create an Army of Internal Champions for Your Product with Aaron Prickel of Sandler. 

Creating an internal champion for your product is one of the best things you can do to increase sales and market share. In this video, you will learn how to create an army of internal champions for your product.

Timestamps & Key Topics

0:00:02 How to Succeed at Selling Through Internal Champions

0:01:56 Working with Internal Champions: The Ideal Attitudes

0:03:29 The Importance of Internal Champions and How to Handle Them

0:04:56 The Importance of Internal Champions in the Sales Process

0:09:38 The Power of Internal Champions in Enterprise Sales

0:12:55 The Benefits and Importance of Having a Champion in Sales

0:14:16 The Power of Conviction in Business and Sales

Key Takeaway

  • It is important to believe that you can help the client and to develop their attitude and mindset so that they are willing to fight for your product or service. 


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