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How to Succeed Podcast

The How to Succeed Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at

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May 15, 2022

Matt Rappaport is a Sandler client and founder of Detroit Event Company. In this episode this episode, we do a casual case study interview to see how he has used Sandler to sell his intangible services and find success with his event business.

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Mike Montague interviews Matt Rappaport on How to Succeed at Selling Services.
  • The best attitude, behavior, and technique on how to succeed at selling services
  • It begins with trust
  • What to look for in your prospects and your team
  • How you may adjust the Sandler method for certain services
  • How to decide who your market is and how to price your services
  • What to do if you have trouble with bonding
  • How to minimize ghosting
  • Being the smartest person in the room is no better than having the most expensive house on the block
The How to Succeed Podcast is a public and free podcast from Sandler.