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How to Succeed Podcast


The How to Succeed(TM) Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at www.sandler.com/.

You can also subscribe to or review the podcast in iTunes, Google Podcasts, Spotify, and your favorite podcast app!

Nov 14, 2023

#sandler #sandlerworldwide

Step into a world of insights with Bob Bolak, a seasoned networking expert, and explore the keys to thriving in the trade show arena. Discover how to turn every event into a platform for building lasting connections and boosting your business prospects.

 

In this illuminating conversation, we delve into the power of setting clear goals, using proven conversation frameworks, and immediate follow-up to ensure your networking success. 

 

Are you ready to revolutionize your trade show networking game? Dive in now and let's make every event a springboard to your success journey!



Timestamps:

 

0:00:15 Networking and trade shows for introverted professionals.

0:03:37 Networking and trade show mindset and strategies.

0:08:13 Sales techniques and networking strategies.

0:10:33  Networking strategies for sales professionals.

0:15:08 Networking strategies at trade shows.

0:17:40 Networking techniques and follow-up strategies.

0:23:31 Networking techniques at a conference.

0:26:45 Success, failure, and Sandler techniques with a sales leader.



Key highlights:

 

  • Approach trade shows and networking events with a mindset focused on building relationships rather than immediate sales.

  • Having quantifiable goals helps measure success.

  • Employ conversation frameworks to initiate discussions effectively.

  • Engage with different types of people, whether they are extroverted or introverted, and make efforts to connect with those who may be more reserved.

  • After meeting someone at a trade show, connect with them on LinkedIn or follow up promptly.

  • After the event, assess your performance, evaluate the effectiveness of your conversations, and make necessary adjustments to your networking strategy for future events.

  • Paid events may attract more qualified attendees and demonstrate your commitment to networking.

  • Be adaptable in your networking approach.



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