Preview Mode Links will not work in preview mode

How to Succeed Podcast

The How to Succeed(TM) Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at www.sandler.com/.

You can also subscribe to or review the podcast in iTunes, Google Podcasts, Spotify, and your favorite podcast app!

  1. All Episodes
  2. How to Succeed at Doing a Story-Led Demo

How to Succeed at Doing a Story-Led Demo

Apr 24, 2023

Looking for a way to create an engaging and effective product demo? Look no further than a story-led demo! In this episode of the How to Succeed Podcast, Nick Capozzi will join us to discuss the power of story-led demos and how they can help you succeed.

Through the use of relatable and compelling stories, story-led demos can effectively highlight the benefits and features of your product or service. And with Nick's expert guidance, you'll learn the keys to crafting a story-led demo that will captivate your audience and drive sales.

So, whether you're a sales professional, marketer, or entrepreneur, this episode is a must-listen. Grab a pen and paper, sit back, and dive into the world of story-led demos with Nick Capozzi and the How to Succeed Podcast!

 

Timestamps

  • 0:00:25 How to Succeed at Storytelling in Sales Demos with Nick Capozi
  • 0:03:24 Common Misconceptions and How to Make Buyers the Hero of the Story
  • 0:04:28 Using Vivid Imagery to Paint a Picture of Your Prospect's Pain Point
  • 0:06:40 Benefits of Using Stories in the Sales Process
  • 0:08:23 The Benefits of Self-Training in Sales
  • 0:10:28 Using Gong and Search to Improve Sales Performance
  • 0:11:37 The Importance of Storytelling and Training in B2B Sales
  • 0:13:19 Using Demo Stack to Enhance Your Storytelling Skills
  • 0:16:52 The Importance of Knowing Your Demo and Pacing in Sales Interactions
  • 0:18:27 Exploring the Power of Pattern Interrupts and Negative Reverse Selling
  • 0:23:59 Demo Stack on Iron Sharpens Iron and Sales Leadership

 

Key Highlights

A story-led demo is a powerful technique that can help you capture your audience's attention and effectively convey your message. Whether you are trying to sell a product, or service or explain a complex idea, a story-led demo can help you do it more effectively.

 

=========================================

SUBSCRIBE: https://podfollow.com/howtosucceed

Don't forget to subscribe and leave us a comment!

 

=========================================

 

Follow Us: 

Twitter: https://twitter.com/SandlerTraining 

Linkedin: https://www.linkedin.com/school/sandler-training/ 

Instagram: https://www.instagram.com/sandlertraining/ 

Facebook: https://web.facebook.com/sandlertraining/