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How to Succeed Podcast


The How to Succeed(TM) Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at www.sandler.com/.

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Feb 27, 2024

This Week, discover the positive aspects of selling in the fourth quarter and gain practical tips for success. Uncover the "four gifts of sales success": prospecting, creating an ideal client wish list, achieving clarity and confidence in the sales process, and mastering effective negotiation techniques.

 

Join Mike Montague and Lisa LS in a compelling discussion on the challenges and opportunities encountered by salespeople in the fourth quarter. In this episode, the hosts delve into the reasons behind salespeople's struggles during this period and offer invaluable insights to overcome common obstacles.

 

Tune in to learn how to equip yourself with these invaluable gifts and position yourself for sales success not only in the current year but also in the future!



Timestamps: 

1:29 - Discussion on the challenges salespeople face in the fourth quarter

9:15 - Positive aspects of selling during the holiday season

14:23 - Positive beliefs for sales success during the end of the year

16:40 - Embracing continuous learning and building trust with customers

17:36 - Confidence in oneself and the offering

20:17 - The gift of prospecting and filling up the calendar

22:50 - Creating a qualification list for ideal clients

23:48 - Qualification criteria: pain, investment, and decision-making process

26:43 - Importance of open and honest communication for building trust with clients

27:15 - Gathering information about clients' personalities and tailoring communication styles

29:13 - Utilizing previous connections and allies in organizations to build relationships

31:20 - The complexity of decision-making processes in sales



Key Highlights

 

  • Challenges and opportunities faced by salespeople in the fourth quarter.

  • The importance of continuous learning, especially in the fourth quarter, to prospect and fill the pipeline for the upcoming year.

  • The significance of clarity and confidence in the sales process for both buyers and sellers. A well-outlined path builds trust and guides buyers through the process.

  • Prospecting, creating a wish list for ideal clients, clarity and confidence in the sales process, and effective negotiation techniques are identified as the four gifts that can lead to sales success.



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