How to Succeed Podcast

The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit for more information.
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The How to Succeed Podcast is brought to you by Sandler Training, the worldwide leader in sales, management, and customer service training. Find more information about Sandler Training at

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Jan 2, 2017

Andy McCreadie, a long-time Sandler trainer from the UK, shares his thoughts about how to sell at a premium. He talks about the conviction needed to ask for a higher price, and the up-front agreement you can use to set yourself apart from the competition. This is a preview of his upcoming talk at the 2017 Sandler Annual Sales and Leadership Summit.

Learn how to succeed at selling at a premium!

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

If you would like to learn more about Sandler Training, contact a local trainer:

Join us at the 2017 Sandler Annual Sales and Leadership Summit at the beautiful Rosen Centre in Orlando, Florida on March 9 & 10.  We hope you and your colleagues will enjoy two days of intensive world-class training and high-energy networking with like-minded business professionals from around the world.

Register online now:

  • over five months ago
    Paulette Norman
    Loved this podcast! What resonated the most was the power of discipline for success as well as Andy's passion for success! I think his talk at your Summit is going to be awesome!
  • over five months ago
    Phil Sallaway
    Absolutely on target it all starts with whats in my head. (My - Our head trash) When we get 3 Pain Funnels, money is not much of an issue.
  • five and a half months ago
    Tim Jensen
    The How to succeed in selling at a premium by Andy McCreadie was an interesting conversational listen on being independently wealthy and not needing the sales and incorporated having the sales prospect develop their own budget to justify their PAIN - Enjoyed the lesson.