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How to Succeed Podcast

The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com/sell for more information.
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The How to Succeed Podcast is brought to you by Sandler Training, the worldwide leader in sales, management, and customer service training. Find more information about Sandler Training at www.sandler.com/sell.

You can also subscribe to the podcast in iTunes, Google Play, Spotify, and your favorite podcast app!

How to Succeed at Making Good Video 0
Apr 6, 2020
Mike Montague Interviews Corey Petree on How to Succeed at Making Good Video.
 
In this episode:
  • Best attitude, behavior, and technique for how to succeed at making good video
  • Why video?
  • Video connects differently
  • What should you get clear on before you even start to make a video?
  • What does it mean that your video has to have a story or a brand?
  • Tips for creating a good video on your own
  • How to choose a video content company
  • Corey’s favorite rule

Learn More about Corey Petree and Story Store Media at: https://www.storystoremedia.com/ 

 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Don't forget to subscribe and leave us a 5-star review in iTunes!

How to Succeed at Sandler Rule #13 - No mind-reading 0
Apr 3, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. 

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

How to Succeed at Selling During a Crisis 0
Apr 1, 2020

Mike Montague interviews James Abraham on How to Succeed At Selling During a Crisis. What you and your sales team can do to keep selling during the coronavirus crisis and physical distancing. 

In this episode:

  • Best attitude, behavior, and technique to succeed at selling during a crisis
  • How uncertainty relates to sales
  • There are still people buying right now
  • What you can do right now to drive your business forward
  • Actions/behaviors we should take during this chaotic time
  • When to use personal communication and when to focus on business
  • Why you need to change your goals and outcomes during a crisis
  • Stock market investing during a crisis
  • James’ favorite rule for dealing with crisis

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

How to Succeed at Taking Sandler Training 0
Mar 30, 2020
Mike Montague interviews Ron Emma on How to Succeed at Taking Sandler Training.
 
In this episode:
  • How Sandler Training can impact every part of your life
  • How Sandler Training changes your sales process
  • It’s fun to tell a prospect “I don’t think we’re a good fit”
  • Daily behaviors matter
  • Use the video feature in all your Zoom calls – it makes a difference
  • How to deal with pricing and procurement
  • Ways to continuous improvement
  • Ron’s favorite one-liner
  • Best attitude, behavior, and technique for How to Succeed at Taking Sandler Training

Find Ron on LinkedIn at: https://www.linkedin.com/in/ron-emma-85400a1/

Learn more about EC Sourcing Group at: https://www.ecsourcinggroup.com/

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

How to Succeed at Sandler Rule #12 - Answer every question with a question 0
Mar 27, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. 

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

How to Succeed at Leading During Rapid Change 0
Mar 23, 2020
Mike Montague interviews, Sandler author and director of Leadership for Organizational Excellence, Dave Hiatt, about How to Succeed at Leading During Rapid Change
 
Get Dave's book on communicating with skill or The Road to Excellence at Amazon or the Sandler Shop. 
 
In this episode:
  • Based on how to succeed at leading during rapid change, what is the best attitude, behavior, and technique to use?
  • What it means to lead during rapidly change in times like these
  • You need to re-evaluate goals and work positions more frequently to be prepared for times like these
  • What are some of the key attitudes leaders need during times of rapid change?
  • Proactively and intentionally increase your use of online meetings
  • What to do right now with your goals, plans, and actions
  • How to use your organizational tools to re-evaluate and set priorities with your employees
  • How  to communicate with your employees during rapid change
  • Truly listen to your employees
  • Dave’s favorite quote for change

Get Dave's book on communicating with skill or The Road to Excellence at Amazon or the Sandler Shop. 

he How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Don't forget to subscribe and leave us a 5-star review in iTunes!

How to Succeed at Sandler Rule #11 - Money does grow on trees, referral trees 0
Mar 20, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. 

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

How to Succeed at Pricing Your Products and Services 0
Mar 16, 2020
Mike Montague interviews Andrew Gregson on How to Succeed at Pricing Your Products and Services.
 
In this episode:
  • How and why Andrew got into pricing – and the multiple ways to do pricing
  • More people underprice than overprice
  • Negative and positive beliefs about pricing
  • Who makes the decisions on pricing?
  • The story of the Corvette and the Mustang
  • How to know if you have a pricing problem
  • The price waterfall
  • His favorite pricing model for services and intangibles
  • You need an exit strategy
  • Favorite business quote from Andrew
  • Best attitude, behavior, and technique for How to Succeed at Pricing

Find Andrew's book at: https://www.self-counsel.com/the-dark-art-of-pricing.html 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

How to Succeed at Sandler Rule #10 - Develop a prospecting awareness 0
Mar 13, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. 

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

How to Succeed at Putting Profit First with Mike Michalowitz 0
Mar 9, 2020
 
Mike Montague interviews Mike Michalowitz on How to Succeed at Putting Profit First.
 
In this episode:
  • What is Profit First?
  • What is the attitude of Profit First?
  • Apply personal financial ideas to your business to create Profit First
  • Goals plans and actions to take to run your business this way
  • Use a “bank based” system
  • The Savannah Banana story
  • A guarantee to drive profitability in your business – starting tomorrow – in two steps
  • Should you interview potential salespeople at 3am?
  • Best attitude, behavior, and technique for How to Succeed at Profit First
Find Mike and his best-selling book at:  https://mikemichalowicz.com/profit-first/
 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

How to Succeed at Sandler Rule #9 - Every prospecting call earns compound interest 0
Mar 6, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. 

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

How to Succeed at Ride-Alongs 0
Mar 2, 2020
Mike Montague interviews Antonio Garrido on How to Succeed at Ride-Alongs.
 
Check out Antonio's book, The 21st Century Ride-Along, at: https://shop.sandler.com/category/books 
 
In this episode:
  • The purpose of Antonio’s book about doing ride-alongs the Sandler way
  • There are many different types of ride-alongs now
  • Some good and bad attitudes for ride-alongs
  • Good sales managers want their salespeople to succeed and have a great ride-along
  • Coaches watch their players perform, shouldn’t good sales managers?
  • How to set up a great ride-along
  • What’s the ideal role for the sales manager during a ride-along?
  • You need a safe word
  • An “aha” ride-along moment for Antonio that can help you
  • Antonio’s favorite Sandler rule regarding ride-alongs

Check out Antonio's book, The 21st Century Ride-Along, at: https://shop.sandler.com/category/books 

How to Succeed at Sandler Rule #8 - When prospecting, go for the appointment 0
Feb 28, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. 

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

How to Succeed at Team Selling 0
Feb 24, 2020
Mike Montague interviews Nema Semnani on How to Succeed at Team Selling.
 
In this episode:
  • What is Team Selling?
  • Attitude for selling as a team compared to selling as an individual
  • Identify what role each person will play before going on the sales call
  • Ask the prospect to explain to the team how we got to this point of the sales process
  • Techniques for allowing the right people to talk at the right time
  • Common problems/opportunities in team selling
  • Nema’s favorite rule for team selling
  • Best attitude, behavior and technique for How to Succeed at Team Selling

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

How to Succeed at Sandler Rule #7 - You don't have to like prospecting; you just have to do it 0
Feb 21, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. 

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

How to Succeed at Podcast Marketing 0
Feb 17, 2020
Mike Montague interviews Jaclyn Schiff on How to Succeed at Podcast Marketing
 
In this episode:
  • What is podcast marketing
  • The biggest benefits of podcast marketing
  • How to repurpose your podcasts and use them for years
  • How to use the text of your podcast to increase your SEO and inbound traffic
  • How to consistently create podcasts and not have “podcast fade”
  • It’s not about how many listeners, it’s about reaching the right listeners
  • What behaviors to do pre and post podcast creation
  • Get linked in your industry newsletter
  • How to build your audience
  • How to inexpensively transcribe your podcasts for repurposing
  • Best attitude, behavior, and technique for How to Succeed at Podcast Marketing

Find Jaclyn and Podreacher at https://podreacher.com/ 

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The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

How to Succeed at Sandler Rule #6 - Don't buy back tomorrow the product or service you sold today 0
Feb 14, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. 

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

How to Succeed at Using Books as a Sales Tool 0
Feb 10, 2020
Mike Montague interviews Tim Priebe, Founder of T&S Online Marketing, on How to Succeed at Using Books as a Sales Tool.
 
Get the Sandler/T&S ebook written by Mike and Tim at: https://tandsgo.com/education/ebooks/ 
 
In this episode:
·       Brief description of the topic
·       Why write a book and use it as a sales tool?
·       Two marketing techniques that no one says no to
·       How to use your book as a sales tool
·       How to mail your book to prospects to further the sales conversation
·       Next steps after mailing your book
·       Using books is just one part of the process
·       Various techniques for using books as a sales tool
·       How to get more sales with your book
·       Best Sandler rule for writing books
·       Best attitude, behavior, and technique for How to Succeed at Using Books as a Sales Tool
 

Get the Sandler/T&S ebook written by Mike and Tim at: https://tandsgo.com/education/ebooks/ 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

How to Succeed at Sandler Rule #5 - Never answer an unasked question 0
Feb 7, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. 

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

How to Succeed at Getting More Referrals 0
Feb 3, 2020
Mike Montague interviews John Rosso on How to Succeed at Getting More Referrals.
 
In this episode:
  • Why are referrals so critical?
  • How to create a well rounded prospecting plan
  • Some of the head trash that stops you from asking for referrals
  • The best attitudes to getting more referrals
  • Set referral goals and track them
  • Use “observable characteristics” to seek referrals
  • The right time to ask for a referral
  • Look for the value transition
  • A great question to create a value transition
  • Make your referral request specific
  • Brainstorm and create a shortlist to get more referrals
  • Create an email template to make it easy on your referrer to introduce you
  • John’s favorite Sandler rule for getting more referrals
  • Best attitude, behavior, and technique for How to Succeed at Getting More Referrals

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

How to Succeed at Sandler Rule #4 - A decision not to make a decision is a decision 0
Jan 31, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. 

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

How to Succeed at Creating a Vision Board 0
Jan 27, 2020
Mike Montague interviews Jamie Bolak, former Sandler trainer and current marketing consultant, on How to Succeed at Creating a Vision Board.
 
In this episode:
  • What is a Vision Board
  • Do you have to create goals?
  • What attitudes do we need, and need to avoid, when creating vision boards?
  • How do you deal with negative attitudes about goals and vision boards?
  • How to choose what goes into your vision board
  • How to decide what level of goal to go for
  • How a vision board helps you hit your goals
  • Take time to design the life you want
  • Jamie’s favorite Sandler rule
  • Best attitude, behavior, and technique for How to Succeed at Creating a Vision Board

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

How to Succeed at Sandler Rule #3 - No mutual-mystification 0
Jan 24, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. 

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

How to Succeed at Connecting with Content 0
Jan 20, 2020

Ilise Benun is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1.

She is also a national speaker and author of 7 books, including "The Creative Professional's Guide to Money," and 3 online courses via CreativeLive – all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art & Design.

Follow her @ilisebenun and get her Quick Tips at www.marketing-mentortips.com

Mike Montague interviews Ilise Benum on How to Succeed at Connecting With Content.
 
In this episode:
  • Mass marketing doesn’t work anymore
  • How to do “Bat Signal” marketing with quality content
  • Attitudes to improve your marketing
  • Use content to begin and develop a relationship with your prospect
  • How to create the right content and get it in front of the right people
  • What does sending content to a prospect look like, and how to use it to spark a conversation
  • Here’s where the magic happens
  • Make it a 30 minute a day habit
  • Your mindset is the most important thing
  • Best attitude, behavior, and technique for How to Succeed at Connecting with Content.

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

How to Succeed at Sandler Rule #2 - Don't spill your candy in the lobby 0
Jan 17, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. 

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

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©℗ 2016 Sandler Systems, Inc. All rights reserved. S Sandler Training (with design), and How to Succeed are registered service marks of Sandler Systems, Inc.