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How to Succeed Podcast

The How to Succeed Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at

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Jul 31, 2023

In this episode, David Thomas and Lisa Lattuca, who wrote a book called "Professors at Play: Playbook Real-World Techniques for More Playful Higher Education Classroom." share the importance of creating a more playful learning environment and the benefits of taking a playful approach.  They also talk about how the...

Jul 27, 2023

Customer education is increasingly important for attracting and retaining customers in the modern era. As consumers have more options and information readily available, businesses must focus on educating customers about their products and services in order to build loyalty and meet their needs. Personalization...

Jul 24, 2023

In this episode, Tom Scarda, franchise coach and advisor at the Franchise Academy, shares his insights on how to succeed at owning a franchise. He debunks common misconceptions about franchises and emphasizes the importance of evaluating oneself before evaluating business models. Tom also discusses the ideal attitudes...

Jul 17, 2023

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In this episode, we will be talking about how to find and hire the best talent. The successful hiring of top sales talent heavily depends on understanding the differences between a candidate's mindset and skillset. Recognizing the factors that contribute to a potential team member's success...

Jul 10, 2023

​#sandler #sandlerworldwide 

In this episode, Ryan Staley provides insights on how to succeed at selling SaaS. He believes that salespeople need to understand the misconceptions and ideal attitudes for selling SaaS to succeed.


Selling software as a service (SaaS) is a unique challenge that requires a specific set of...