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How to Succeed Podcast

The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com/sell for more information.
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Now displaying: February, 2020

The How to Succeed Podcast is brought to you by Sandler Training, the worldwide leader in sales, management, and customer service training. Find more information about Sandler Training at www.sandler.com/sell.

You can also subscribe to the podcast in iTunes, Google Play, Spotify, and your favorite podcast app!

Feb 28, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Feb 24, 2020
Mike Montague interviews Nema Semnani on How to Succeed at Team Selling.
 
In this episode:
  • What is Team Selling?
  • Attitude for selling as a team compared to selling as an individual
  • Identify what role each person will play before going on the sales call
  • Ask the prospect to explain to the team how we got to this point of the sales process
  • Techniques for allowing the right people to talk at the right time
  • Common problems/opportunities in team selling
  • Nema’s favorite rule for team selling
  • Best attitude, behavior and technique for How to Succeed at Team Selling

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Feb 21, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Feb 17, 2020
Mike Montague interviews Jaclyn Schiff on How to Succeed at Podcast Marketing
 
In this episode:
  • What is podcast marketing
  • The biggest benefits of podcast marketing
  • How to repurpose your podcasts and use them for years
  • How to use the text of your podcast to increase your SEO and inbound traffic
  • How to consistently create podcasts and not have “podcast fade”
  • It’s not about how many listeners, it’s about reaching the right listeners
  • What behaviors to do pre and post podcast creation
  • Get linked in your industry newsletter
  • How to build your audience
  • How to inexpensively transcribe your podcasts for repurposing
  • Best attitude, behavior, and technique for How to Succeed at Podcast Marketing

Find Jaclyn and Podreacher at https://podreacher.com/ 

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The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Feb 14, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Feb 10, 2020
Mike Montague interviews Tim Priebe, Founder of T&S Online Marketing, on How to Succeed at Using Books as a Sales Tool.
 
Get the Sandler/T&S ebook written by Mike and Tim at: https://tandsgo.com/education/ebooks/ 
 
In this episode:
·       Brief description of the topic
·       Why write a book and use it as a sales tool?
·       Two marketing techniques that no one says no to
·       How to use your book as a sales tool
·       How to mail your book to prospects to further the sales conversation
·       Next steps after mailing your book
·       Using books is just one part of the process
·       Various techniques for using books as a sales tool
·       How to get more sales with your book
·       Best Sandler rule for writing books
·       Best attitude, behavior, and technique for How to Succeed at Using Books as a Sales Tool
 

Get the Sandler/T&S ebook written by Mike and Tim at: https://tandsgo.com/education/ebooks/ 

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

Feb 7, 2020

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/  

Feb 3, 2020
Mike Montague interviews John Rosso on How to Succeed at Getting More Referrals.
 
In this episode:
  • Why are referrals so critical?
  • How to create a well rounded prospecting plan
  • Some of the head trash that stops you from asking for referrals
  • The best attitudes to getting more referrals
  • Set referral goals and track them
  • Use “observable characteristics” to seek referrals
  • The right time to ask for a referral
  • Look for the value transition
  • A great question to create a value transition
  • Make your referral request specific
  • Brainstorm and create a shortlist to get more referrals
  • Create an email template to make it easy on your referrer to introduce you
  • John’s favorite Sandler rule for getting more referrals
  • Best attitude, behavior, and technique for How to Succeed at Getting More Referrals

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell

Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

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