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How to Succeed Podcast

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  2. How to Succeed at Email Marketing with Jay Schwedelson

How to Succeed at Email Marketing with Jay Schwedelson

Aug 3, 2023

#sandler #sandlerworldwide

 

Email marketing is a powerful tool for businesses and individuals to create genuine connections, drive engagement, and achieve their marketing goals. Today, we are diving into the world of email marketing with a true expert,Jay Schwedelson, creator of subjectline.com and has been a pioneer in the field of email marketing for over two decades. We'll be uncovering some of the latest insights, strategies, and techniques that can help you succeed in the dynamic landscape of email marketing.

 

Dive in and understand your audience's behaviors, preferences, and needs, and tailoring your emails to address those aspects.



Timestamps:

 

0:00:16 How to succeed in email marketing

0:03:02 The importance of a good subject line. 

0:09:27 How much of a boost should you expect from email marketing?

0:15:21 Where do you land on timing in your pitch?

0:17:35 Email tips for sales emails.

0:22:26 The importance of reposting your content.

0:27:10 Hurdles to overcome.

0:29:20 How to plan out the agenda ahead of time.



Key highlights:

 

  • Prioritizing subject lines as an integral part of their strategy.

  • Addressing recipients by their role or interests instantly grabs their attention. 

  • Sending emails at unconventional times can help emails stand out in a recipient's inbox.

  • Tailoring approach based on the actions recipients have taken. 

  • Importance of  compelling PS line and Logo placement  for enhanced engagement.

  • Effectiveness of Benefit-focused phrases for your email buttons.

  • Consistently collect email addresses as an email list and leverage the power of email marketing remains a core lesson.

  • Failures are opportunities for growth and learning.

  • Value in building connections and engaging with industry experts.

 

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