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How to Succeed Podcast

The How to Succeed Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at

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Nov 18, 2019

Mike Montague interviews Wayne Dehn on How to Succeed at Overcoming Childhood Messages.
In this episode:
  • How our momma’s hurt our sales careers
  • Attitudes we need to overcome childhood messages
  • How to handle your struggle with cold calls
  • Go for the NO
  • How to overcome your conditioning to answer questions
  • Your prospects had Mommas too, they can be conditioned to answer your questions
  • Are you conditioned to not take money from your friends?
  • How to handle budget and price
  • Don’t put your decision strategies on the prospect
  • Prospects buy for their reasons, not yours
  • The dumber you act, the more people want to help you
  • Best attitude, behavior, and technique for overcoming childhood messages

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

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