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How to Succeed Podcast

The How to Succeed Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at

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Mar 28, 2016

Special guest, John Rosso, a Sandler trainer and author shares his thoughts about how to succeed at prospecting. John is author of the Sandler book, Prospect the Sandler Way: A 30 Day Program for Mastering Stress-Free Lead Development.

You will learn how to get to the top and stay there as we explore: 

  • Why Attitude is important to long-term success
  • How Behavior affects your chances of success
  • How to improve your Technique for greater success
  • John Rosso's greatest success, biggest failure, and favorite Sandler rule

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Learn more about Sandler Training at

Get John Rosso's book: Prospect The Sandler Way

Paul Kujawa
over seven years ago

Enjoyed this. I like John's idea of how to break into a cold call within the first 8 seconds of the call. I know how I feel when I get a cold call and this is an area that has always been difficult for me. Really good stuff.

Gilbert Lazo
almost eight years ago

Extraordinary useful information for those who desire to be World class producer.