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How to Succeed Podcast


The How to Succeed Podcast is brought to you by Sandler, the worldwide leader in sales, management, and customer service training. Find more information about Sandler at www.sandler.com/.

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Nov 23, 2022

An Essay from our founder, David H. Sandler:

Thank You, Prospects

FOR every turndown, which made me stronger even though at the time I thought it was the end of my career.

FOR every backout which left me disappointed and discouraged…and a special apology for all the 4-letter words that went through my mind at the time.

FOR not showing up for a Monday morning appointment that had been confirmed, and one which I was worried about all weekend…you taught me how to relax and enjoy my family…seven days a week.

FOR every “I want to think it over”… until I became angry enough to learn how to deal with a stall which had no substance except in my own mind.

FOR every other stall and objection I have never been able to find in any sales training manual…which made me a better salesperson by forcing me to use my creativity in order to find a response.

FOR teaching me that money is a conceptual thing and not a technical thing, and that you only had as much money as I was strong enough to ask for…even though it had no relationship to what you really would have spent for what I was selling.

FOR every ignored voicemail, text, DM, and email…which taught me how to bring value and earn your attention.

FOR every conversation I had with my family where I had to defend the business of selling which eventually even convinced me that selling was a worthwhile, legitimate profession…in spite of what you were telling me and anyone who would listen.

 

…AND a final thank you, for putting up with my ineptness, my fears, my worries, my self-doubt, my introversion, and all the other self-limitations I placed upon myself, which only by practicing on you, could I have learned to overcome to become the professional I am today.

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